Influencer marketing in medicine is rather new but that doesn't mean it's not effective. In fact, if used properly it can an incredibly effective tool to help doctors reach a global audience with their best results. Learn about a recent influencer marketing campaign we ran for our client Dr. Jason Roostaeian at UCLA Plastic Surgery.
After 2 years of extensive cosmetic procedures, Dr. Jason Roostaeian had finally completed an incredible facial reconstruction case that would surely be one of the great hallmarks of his career as a plastic surgeon. This case seemed to unique to be promoted as a traditional Instagram post or blog. With such breath-taking results and a powerful inspirational story, Dr. J wanted to utilize a larger promotional platform to share this case worldwide.
We reached out to a few medical platforms and settled on working with @Plastic.Touch and @MedicalTalks for this promotion. We chose @PT because they had a focused niche audience of users highly interested in plastic surgery. @MT was a no-brainer given their massive following and reputation for graphic cases.
The two influencer platforms helped us reach a highly targeted audience resulting in more than 300,000 engaged users. Dr. Roostaeian's profile erupted with engagement as he started trending world-wide for many of the top medical hashtags. Users streamed in to learn about our client as seen by his profile analytics which shot up by 5-10 times normal engagement. With over 200 new website visitors and tons of clients booking consultations following the promotion, we're glad to say the campaign was an incredible success. Big shout-out to the influencers and an even bigger one our brave doctor for taking a chance on influencer marketing.